Social Media And The Pitfalls To Avoid

A strong social media presence is necessary if you want your business to survive in today’s marketplace. More than ever before, people are using social media to find the information, products, and services they need. This is why avoiding making mistakes in your social media marketing is critical, as losing followers can lead to a lot of lost leads and sales over time. Here are a few common social media mistakes to avoid.

Sales vs. Branding

While social media can be an effective sales tool, it’s better to focus on using it as a way to build brand loyalty and awareness. Overselling is a mistake that many businesses make on social media, and it can take a lot of effort to regain the trust of followers who may have left your following because of pushy sales tactics. Placing your energy in engaging with your followers and providing genuinely useful and helpful information will show much better results in the long run than selling directly through your posts, as your followers will come right to you when they need what you have to offer.

Slow Response Time

Taking too long to respond to messages and posts on your social media pages is something that can lead to a lot of lost followers. Studies have shown that the majority of social media users today expect a business to respond to their inquiries within one hour. While staying on top of this can be time-consuming, it also helps to keep you in close contact with the customers that your business relies on and help build a more transparent relationship with them.

Going After the Wrong Followers

Not all followers will be useful for your business. In fact, having followers that are not active can actually negatively impact your social media efforts by leading to less engagement, which many social media networks take into account when they display your content. Low-value followers are oftentimes gained through contests or advertisements, while high-quality followers can be gained from providing useful content, harnessing search engine traffic and encouraging your existing customers to follow you and share your content.

Poor Photo Quality

People today expect to see photos and videos that are clear and professional. If your posts are not up to par, it could be reflecting poorly on your entire brand. In the modern online marketplace, where competition is fierce, such mistakes need to be avoided. The good news is that devices capable of producing highly professional photos and videos are cheaper and easier to use than ever before. These are just a few of the most common social media mistakes that businesses make. By offering quality content, gaining high-quality followers, responding quickly and not overselling, you’ll improve the results you see from your social media marketing efforts.

The SEO Man runs things at Los Angeles SEO Man in Los Angeles, CA. Our company specializes in Google search rankings and SEO services for local businesses, as well as national corporations and celebrities. If you are looking for an SEO solution for your local business, contact us losangelesseoman.com or call us at (213) 314-5004 for a no-obligation consultation about your website rankings.