A strong social media presence is necessary if you want your business to survive in today’s marketplace. More than ever before, people are using social media to find the information, products, and services they need. This is why avoiding making mistakes in your social media marketing is critical, as losing followers can lead to a lot of lost leads and sales over time. Here are a few common social media mistakes to avoid.
A steady supply of fresh leads is something that every business depends on. Being without these valuable leads for even a short period of time can cause a business to struggle. By ensuring that your business is utilizing the most up-to-date lead generation methods, you’ll set your business up for success and avoid the complications that come with a lack of quality leads.
Here are a few lead generation techniques that are currently working for businesses of all sizes. Online Live Chat The ability to live chat with a real person on your business website is something that consumers expect today.
Internet habits have changed in the last decade. Fewer people surf the web, as they now rely on a handful of social media sites to find content.
Many have since proclaimed that blogs are “dead” and that social media should be the primary focus of any online marketing strategy. But this may not be the case for all brands. Read on to discover which best serves your particular brand. Blogs can do what social media can’t.
For you to know when a product price is right, you must peer into the minds of consumers.
After all, they base their perception of an appropriate price on what they’ve experienced and learned about your brand over time. That combination of what a customer knows, feels, recalls, believes and thinks about a product will dictate what they consider to be an appropriate price.
If the pricing process is poorly designed and implemented, your product may capture a consumer’s attention, but your company will not be the recipient of his hard-earned dollars. In the Harvard Business Review article “How Do You Know When the Price Is Right,” Robert J. Dolan offers eight tips for improving your pricing process.